Performancing has just announced the re-release of pMetrics Blog AnalyticsAfter a brief test run, the service was taken off-line temporarily to make server improvements. Is it the best blog stats ever? Keep reading! Most bloggers are stats junkies, constantly looking for useful information about site visitors. Stats give bloggers the information needed to assess the success of recent changes and help us formulate strategies for improving the quality of content, layout, monetization, etc. The basic version of [tag]pMetrics[/tag] is available for free, but highly recommended is the premium version which is available for a modest annual fee ($14.99 per year for up to 10,000 pageviews per day). The premium version includes Spy (real-time visitor stats) and RSS feeds so that you can syndicate your stats and view them in an RSS reader, saving you time. When you sign-up for pMetrics you get 21 days of full service free, after which…
Last November, I wrote that the Google Sitemap Protocol (open-source protocol based on XML) had become the de facto Standard in the search engine industry. Webmasters no longer had to submit sitemaps in different formats to different search engines. However, only Google and Yahoo! had sitemap submission sites. In a recent post on Official Google Webmaster Central Blog, What’s new with Sitemaps.org?, Vanessa Fox announced that Google will ‘discover’ your sitemap from your robots.txt file. All you have to do is add a single line to your robot.txt file in the following formatYou must use the complete URL. Put this line at the very beginning of the Robot.txt file.:
Using Google AdSense on your blog? Probably! AdSense seems to be everywhere these days. Everyone is blending their text ads using the same color palette producing similar and sometimes exactly the same ads resulting in a new form of ad blindness. A new site (established Dec. 2006) called adClustr is offering free innovative ad embellishments. According to the webmaster, “adClustr is a place where you can find new and innovative ways to blend those text-based ads provided by such services as Google AdSense, Yahoo Publisher or Text-Link-Ads. Successful ad integration is the top priority here at adClustr. We will show you how to combat ad blindness and increase your CTR, all in legal fashion without the use of any nasty banned practices”.
Nitobi, a software company in Vancouver, Canada has released RobotReplay, an online service that records and plays back visitor sessions for nearly any personal website, corporate site or blog. The recorded sessions show how visitors interact with a website — every mouse movement and click, keystroke, where users click, how far down the page they scroll and how long they stay on a site. RobotReplay complements existing web analytics tools like Google Analytics, StatCounter or ClickTracks, and generates little ‘movies’. Nitobi uses the term ‘cinelytics’ made from combining the words ‘cinema’ and ‘analytics’.
Using WordPress for e-commerce? Or, just adding purchase or sponsor links to your post? Then, you need the Textlink Adder Plugin. Adding a plain text link in the middle or at the bottom of a post is just not eye-catching enough for someone quickly scanning through your page. Deep-linking only works if a visitor actually reads your post. The name of the plugin is a bit of a misnomer as it converts plain text links into spiffy looking links. Actually, there are three link types to choose from: purchase, sponsor, and related. Although, I think that the ‘Purchase Link’ is the most useful. The link graphics are shown below.
Are you using the Related Posts (aka, Related Entries) Plugin? If not, you should! As much as we would like to think that blog visitors are interested in anything we write, the majority of visitors are looking for something specific. And, unless you’re lucky enough to be one of the top 10-20 bloggers, most of your visitors probably ended up on your site by searching a long-tail keyword. If the post they land on gives them what they are looking for, you win. If not, they have the choice of looking around, doing a search, or leaving straight-away. Leaving straight-away is all to often what they do. That’s where the Related Posts Plugin comes in. It will output a series of “related” entries based on keyword matching.
Feedburner (now owned by Google), a RSS feed management service, previously allowed only one animator per feed address. Most bloggers chose the headline animator to promote their site. That left email as a neglected source of targeted traffic. As of April 4th, Feedburner has done a major Headline Animator Overhaul. Now, unlimited multiple animators are allowed for each feed address. You can style each animator to fit its intended destination. And, it’s all free!