After several years in beta test, Google has just launched the much anticipated ‘AdSense for Feeds’. When you next visit the Setup tab in your AdSense account, you’ll notice a new ‘AdSense for Feeds’ option. Features Optimized CPC and CPM ads Ads specifically design for RSS feeds Wide range of customization options Detailed stats on your feed audience and distribution Manage monetization of your feeds through your AdSense account
Google [[GOOG]] never stops innovating their AdSense product line. So far this year, we have seen first the testing then roll out of Google logos and Google Checkout icons in AdSense text ads. The incorporation of links in AdSense text ads was first spotted more than a year ago. Lately, the ads have been seen with greater frequency. The ad show below was captured yesterday on a photography blog.
Google’s announcement yesterday is the thunderclap that bloggers have been anticipating. Gone are the search ‘silos’ — websites, images, news, blogs, etc. Now a single query will return all relevant results. Marissa Mayer, Google VP for Search Products stated, “with universal search, we’re attempting to break down the walls that traditionally separated our various search properties and integrate the vast amounts of information available into one simple set of search results. There are also new navigation elements and experimental features to help users better navigate the SERPs. These include contextual navigation links above the search results that allow “drill down” to specific types of information and a new universal navigation bar at the top of all Google web pages to provide easier navigation to your favorite Google products, such as Gmail. Yipee!
Last November, I wrote that the Google Sitemap Protocol (open-source protocol based on XML) had become the de facto Standard in the search engine industry. Webmasters no longer had to submit sitemaps in different formats to different search engines. However, only Google and Yahoo! had sitemap submission sites. In a recent post on Official Google Webmaster Central Blog, What’s new with Sitemaps.org?, Vanessa Fox announced that Google will ‘discover’ your sitemap from your robots.txt file. All you have to do is add a single line to your robot.txt file in the following formatYou must use the complete URL. Put this line at the very beginning of the Robot.txt file.:
Using Google AdSense on your blog? Probably! AdSense seems to be everywhere these days. Everyone is blending their text ads using the same color palette producing similar and sometimes exactly the same ads resulting in a new form of ad blindness. A new site (established Dec. 2006) called adClustr is offering free innovative ad embellishments. According to the webmaster, “adClustr is a place where you can find new and innovative ways to blend those text-based ads provided by such services as Google AdSense, Yahoo Publisher or Text-Link-Ads. Successful ad integration is the top priority here at adClustr. We will show you how to combat ad blindness and increase your CTR, all in legal fashion without the use of any nasty banned practices”.
I saw this AdSense ad on my sidebar earlier today. It appeared in my prime 200x200px ad spot. The add code for that spot allows either image or text ads. To my surprise, [tag]Google[/tag] served up what appears to be combination text/image ad. The image is reduced in size leaving room at the top for a lengthy hyperlink. Most image ads have had text in them before – but nothing that looked so blatantly like a hyperlink. The link in the ad does not follow the colors that I selected for the text-only ads. Also, there is a small arrow (middle right) inviting a ‘positive response’ from a viewer. What do you think? Is the ad more interesting that either a pure [tag]AdSense[/tag] text ad or a pure Adsense image ad? Is the little arrow perhaps a bit too inviting? Update (May 15): Looking back, I now think Google was…
Google [tag]AdSense[/tag] ads are a great source of income for many web site publishers. Google delivers the ads live relevant to the content of the web page. The ads are delivered from the inventory of ads they have available. What happens when no ads are available at the time? AdSense delivers non-profit (non-paying) ads. Or, lets you choose a filler color for no ad. Most publishers choose the later option. The end result is lost income and ugly white space on the web page. Google, however, allows you to specify content to display whenever they don’t have sufficient relevant ads in their inventory. Instead of their ads, they display your alternate ad(s).