QR Codes – the next big internet trend?

QR Code for Yahoo Weather JapanA QR Code (QR = Quick Response) is a two-dimensional bar code introduced by the Japanese company Denso-Wave in 1994. QR Codes were originally developed for inventory tracking in auto manufacturing. They are the most popular type of two-dimensional code in Japan. Many business persons in Japan include QR Codes on their business cards. This simplifies exchanging and entering data for new business contacts.

Recently, mobile telephone operators in Japan began including QR code reading software on camera phones. This move has paved the way for consumer-oriented applications of QR Codes. Users photograph QR codes. Then, their camera phone decodes the embedded text, displays, manipulates, and stores the information. This capability eliminates the need to enter data manually into a mobile phones or PDA. QR Codes for storing URLs are becoming increasingly common in advertisements and in magazines in Japan.

Japanese Ad with QR Code

What about patent issues? According to Wikipedia, “QR Code is open in the sense that the specification of QR Code is disclosed and that the patent right owned by Denso Wave is not exercised.” รขโ‚ฌโ€ from the Denso-Wave website.

For this convenience to catch on outside Japan, QR-enabled phones need to become widely available. There are code reader add-on apps such as the one offered for free by Kaywa. However, only a limited number of phone models are supported.

Microsoft Windows Live Service has an online tool for generating QR Codes. (The site has been down for the last few days.)

Competition is already on the scene outside Japan. MobileTag, developed by the French company Abaxia, and ShotCode, created by a Dutch-Swedish company called OP3 are hoping to preempt QR codes in Europe. In North America, Semacode is pushing 2-D barcodes that looks amazingly similar to QR Codes.

Elecom MouseElecom Co. Ltd. has introduced a USB mouse with a built-in optical QR reader that can handle both the traditional black and white versions of QR Codes as well as the newer color versions. No, it’s not cordless and it doesn’t look very ergonomic. No price or availability information yet either.

Nokia N93The Nokia N93 available in USA and Europe comes with the QR Code Reader pre-installed. Instructions for using the reader are on page 109 of the User Guide (page 111 of pdf version). If Nokia makes the reader standard in their camera phones, it could help kick-start the trend outside Japan.

Reference: Mobile Media and Applications by Christoffer Andersson.

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  1. Roger

    Hi, thanks for mentinoning us:)
    I just wanted to add the following:

    Semacode: Datamatrix, URL

    Mobile Tag: Datamatrix – Short Codes (URL?)

    Shotcode: Shotcode (proprietory code), Short Code

    Kaywa Reader: QR Code, Datamatrix, Semacode (which is a Datamatrix Code)
    Full URL and Short Codes (ex.20207331)

    Also some codes are only scanned on the server, others directly on the phone. The Kaywa Reader scans and resolves the code on the phone without any server connection.

  2. Robert Post author

    Hi Roger – thanks for the comment. Just FYI, I am working on another post about semacodes. It will be on this site in a day or two.

  3. Roger

    Hi Robert,
    Great! Thanks for evangelizing QR Codes. By the way, Nokia with the N93, Asus and now Microsoft (China Labs) think that QR Codes are the code to follow;)
    That’s a good sign I think.

  4. Lars

    Hi Robert:

    Just a quick point about your comment:

    “Recently, mobile telephone operators in Japan began including QR code reading software on camera phones”

    Wireless Watch has been here covering the business of mobile in Japan since late 2001, and note that DoCoMo started shipping ALL of their 505i series handsets with QR Code reader pre-installed by spring 2003.. ๐Ÿ˜Ž


  5. Roger

    Semapedia now offers both QR Codes and Datamatrix. See the Semapedia blog for this.

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