RL Digital

WidgetBucks has just announced that is expanding its CPC (cost-per-click) network for Western European traffic. Starting July 15th, when publishers serve WidgetBucks ad widgets on their sites, visitors based in the UK will see a short-duration CPM display ad followed by a CPC shopping widget featuring UK-based merchants and products listed in British pounds.

The CPM/CPC hybrid ad gives publishers two revenue streams from the same ad widget instance. Before today, only CPM (cost-per-thousand impressions) ads were served to visitors outside the U.S. and Canada. Additional Western European countries, including Belgium, Denmark, France, Germany, Italy, Netherlands, Norway, and Sweden will come online over the next two weeks.

Changes to publishers reports will be seamless. In addition to current CPM impressions, additional impressions will automatically be added into CPC roll-up and daily totals, as well as resulting revenue. At this time, WidgetBucks is not breaking out CPC impressions and earnings by country. You’ll have to track that via the site URL.

Shown above is a 160×300 WidgetBucks ad widget as it will appear in the UK.

Sign-up and Earn $$ with WidgetBucks.

Update July 30th: Today WidgetBucks added Germany, France, Italy, Netherlands, Belgium, Norway, Sweden and Denmark to the UK. This means that site visitors from those countries will now see the double-revenue ad widgets.