ShoppingAds, a new CPC ad network owned by MediaWhiz, has added an option to embellish ads with a call-to-action. Show below are the 180×150px and 120×234px ads with and without the call-to-action.
The normal ads, even with options to change the border, background, and font colors, can be quite dull. The embellished ad using a classic marketing technique known as “call-to-action”. Customers want to get in on a good deal so the ad promises that the price is “hot”. The call-to-action should increase the click-through-rate (CTR) although I don’t have specific data.
The downside is that the color of the go-button, best price font, and the star burst is not selectable. That shade of red might not blend well with all themes.
ShoppingAds is still in beta. You need an invitation to join. I expect the beta period will end within the next week or two. Check back for a sign-up link. Sign-up here.
2 comments ↓
Do send me a link =)
I think that small change will help sells tremendously. Good move on there part